Ambush marketing - How To Discuss

Ambush marketing,

Definition of Ambush marketing:

1. The practice by which a rival company attempts to associate its products with an event that already has official sponsors.

2. A marketing technique in which advertisers work to connect their product with a particular event in the minds of potential customers, without having to pay sponsorship expenses for the event. An example of ambush marketing might involve selling music merchandise just outside the grounds of a concert without the consent or awareness of the concert promoters, relying on association with the concert to drive sales.

How to use Ambush marketing in a sentence?

1. Yesterday, the government announced plans to outlaw ambush marketing at major events.

Ambush Marketing

Ambush marketing, a term developed by marketing guru Jerry Welsh, doesn't really have a strict definition. However, it usually refers to a situation where a company or product tries to capitalize on the promotional value of a major event without funding the event through sponsorship. It usually focuses on major sporting events such as the Olympic Games or world competitions and is a strategy adopted by the official sponsors of the participants.