Auction,
Definition of Auction:
Common name for several types of sales where the price is neither set nor arrived at by negotiation, but is discovered through the process of competitive and open bidding. The two major types of auction are (1) Forward auction in which several buyers bid for one sellers good(s) and (2) Reverse auction in which several sellers bid for one buyers order. An auction is complete (and a binding contract is created) when a bid is accepted by the seller or the buyer (as the case may be). The internet age has transformed auction into a truly open process in which thousands of goods (from books to ships) and services (from air travel to legal advice) may be offered for bidding by anyone from anywhere and at any time on websites such as eBay.com. Internet auctions are an important aspect of electronic commerce.
Sell or offer for sale at an auction.
A public sale in which goods or property are sold to the highest bidder.
Synonyms of Auction
Sell, Supply, Provide, Furnish, Cater, Retail, Deal in, Trade, Carry, Handle, Stock, Offer, Auction, Have for sale, Put on the market, Peddle, Hawk, Tout, Traffic in, Distribution, Disposal, Allocation, Transfer, Transference, Conveyance, Making over, Bestowal, Bequest
How to use Auction in a sentence?
- In preparing to attend an auction , a potential buyer ought to review the items up for bid, organize his/her finances in order to determine the highest amount he/she is willing and able to spend on any given item, and register with the seller or selling agent in order to have general access and a winning bid authenticated.
- The auction provided us with an opportunity to purchase the home below market value which pleased our new team manager.
- The books are expected to fetch a six-figure sum at tomorrows auction.
- His collection of vintage cars is to be auctioned off tomorrow.
- I won the item at the auction and then immediately regretted my decision because I lost too much money getting it.
Meaning of Auction & Auction Definition
Auction
An auction in digital marketing is the process by which an advertising platform decides which ads to show to a user at any given time.
It's called an auction because it works that way, incredibly fast. A person downloads a web page on their computer that sends an ad request to an ad server. The real-time trading process takes place in a split second.
The ad server then sees which ads it can show that user at that time of the day at that location on that site. Each ad campaign running on this ad server will bid per impression based on these (and other) criteria.
The ad that earns the ad server owner the most money usually wins. This means you'll be shown ads that will likely help you achieve your goals based on the targeting you've set.
When a user is likely to click on or convert an ad, a CPC or CPA is set. If not, they will likely see a reserved ad based on CPM.
If no ad campaign wins the auction, the ad server reverts to serving standard ads or switches to an unsold network.