CPI [Cost Per Install] - How To Discuss

CPI [Cost Per Install]

CPI definition

CPI stands for Cost Per Install and is a type of app CPA campaign. This is a new type of pricing model specifically designed to track app installs on smartphones.

CPI is sometimes used to refer to cost-per-impression, but because it's such a meaningless metric, CPM (cost-per-thousand-impressions) is much more commonly used.

Remark. Payments start with installation, not when users go to the installation page. Therefore, CTR is not a good way to optimize these campaigns, as install rates are in the 14% range (meaning only 14% of clicks result in an install). Overall still better than alternatives (CPM on mobile may be minimal).

Average speed

The average cost per install is over $3, which is why many mobile ad networks have switched to these types of ads.

Literal Meanings of CPI [Cost Per Install]

CPI:

Meanings of CPI:

1. A measure of the number of fonts that will fit on a 1-inch line of printed text. This unit is mainly used to indicate font sizes that have the same width for each character (monospace), but can also be used to indicate the average of fonts with characters of different widths.

2. (electronic media) A measure of the number of characters per inch (linear packing density) when data is stored on certain types of magnetic media or tape, which are used to measure the recording density of an encoding medium.

Sentences of CPI

1. Use a font of 10 characters per inch.

Cost:

Meanings of Cost:

1. The loss of something, causing the letting go or relinquishment of something.

2. Needing support or suffering to change something.

3. Condition of quality value of property value of habit or habit location character property of nature.

Sentences of Cost

1. Traveling around the world will cost you a lot of money.

Per:

Meanings of Per:

1. To each, in each (used to express relations of units).

2. Through, through, through, through.

3. Pertaining to pro, to her (singular). The third person neuter possessive pronouns correspond to the gender son and ney.

4. You (singular) The neological neuter pronoun of the third person singular corresponds to the generic pronouns he and she.

5. His (singular) gender-neuter third person singular neological pronoun suggested for use in place of he and she.

Sentences of Per

1. $2.50 a dozen.

2. 100 centimeters per meter.

3. Insert the endoscope through the nose.

4. I have parked my car on the curb at your request.

Install:

Meanings of Install:

1. Locksmith. A software utility that installs an application.

2. Installation. (The usage is originally a shortened form of the word "installation".).

3. Connect, configure or prepare something for use.

4. For formal admission to a position, class or office.

5. Settle down or settle down.

Sentences of Install

1. After inserting the disc, you need to start the installation.

2. I haven't installed a new OS yet because of all the bugs.

3. He was appointed rector of the university.

4. I sit in my usual chair by the .