Flywheel

Launched in 2018, Flywheel represents a shift in the way marketers think about B2B marketing success. Flywheel puts customers at the center of business and emphasizes the opportunity to increase customer loyalty through relationship building and customer interaction. It shows how to retain your customers to ensure the success of your business.

A flywheel is a type of wheel designed to efficiently convert one type of momentum into another.

In marketing, this concept is used to explain brand strength, user experience, and word of mouth.

Getting people to love your brand builds customer loyalty and earns referrals, which can be an effective way to grow your business.

Flywheel is a model created by HubSpot that illustrates the boost your business gets when your organization focuses on delivering an exceptional experience. Visualize the inbound marketing methodology as a circle divided into three phases: attraction, admiration, and engagement. And your audience is divided into four groups: strangers, leads, customers, and promoters.

The marketing process doesn't stop when a potential customer becomes a customer. Someone in the company (whether it's the marketing team, the customer success team, or a combination of both) has to keep the converted customers happy.