Google Mobile Updates

Mobilegeddon Media: Affects Google Updates

In 2015, Google announced an update to its algorithm for the first time in its history with a precise release date. The update, which went down in Google's update history as mobilegeddon, was not only discussed in SEO circles or related blogs, but also picked up by outlets like Forbes.

The term mobilegeddon was first used in online marketing in the US. The term consists of motive and Armageddon. Mobilegeddon's highly combative description of the Google update should emphasize its importance. For years, webmasters around the world assumed that websites that are not optimized for smartphones and other mobile devices would suffer a huge loss in rankings after implementation. In fact, the impact of the first mobile update on April 21, 2015 and shortly thereafter was limited.

The marginal impact may have been less than expected as mobile search results were the only results affected by the content of the algorithm update. Google would really like to draw attention to the topic of mobile optimization.

A second mobile update followed in June 2016, almost a year after the first mobile update came out. Searchmetrics analysis showed that the impact on rankings, and therefore traffic, remained manageable this time as well. As a result, the effect of modifying the algorithm was generally significantly less than, say, updating Google Panda or updating Google Penguin.

Google Mobile Update Properties

Compatibility with mobile devices is becoming a ranking factor.
Mobile search results, such as those on a smartphone, are affected.
The algorithm is based on the URL, not the entire domain.
Pages can still rank highly in mobile search results even if they are not optimized for mobile devices.
Google automatically determines whether a page is suitable for mobile devices.

What are Google's goals for mobile updates?

Like all updates from Google, mobile updates are designed to improve search results for users. But where traditional search engine optimization has affected all searches, the impact of the mobile upgrade has been limited to mobile SERPs.

With the mobile update, Google follows the trend of web use. Today, in some industries, more than half of all searches are done on smartphones.

The rollout of the mobile update certainly has an even more tangible goal for Google. Because if a search company wants to continue to deliver high-quality, relevant search results, the pages that are included in the index must also meet the requirements of users. If users no longer trust these search results because non-mobile optimized landing pages are difficult to use, they may switch to another search engine in the future.

Implications of the mobile upgrade for webmasters and SEO

If webmasters and companies don't optimize their websites for smartphones and other mobile devices, they risk losing positions in mobile search results. These losses can occur from the direct use of the mobile algorithm. Also keep in mind that websites that are not smartphone friendly will send negative signals to Google users. This can increase the abandonment rate and reduce visiting times.

What should I pay attention to when optimizing for mobile devices?

With the introduction of mobile upgrades, webmasters are generally encouraged to optimize their websites for mobile devices. A method that Google also recommends is responsive design. This allows the content and design of the websites to be directly adapted to the respective mobile device. The most important thing in responsive design is to set the window tag correctly.

Another option for mobile optimization is to create special subdomains for mobile devices. When using custom subdomains, you need to maintain two versions of the website. This in turn can affect other elements such as canonical tags, rel=alternate or XML sitemaps.

For mobile optimization, it is important to take into account various manipulations with the site. This means that websites on smartphones are controlled with a touchscreen, but can be accessed on desktop computers with a mouse and keyboard.

Certainly when it comes to optimizing for smartphones, the margins could be even higher in the future, for example if websites are controlled with voice commands.

Literal Meanings of Google Mobile Updates

Mobile:

Meanings of Mobile:

Kinetic sculpture or decorative arrangement of hanging objects such that they can move independently of each other.
Internet access via mobile devices.
Something that can move.
Movable, especially on wheels.
On or through a mobile phone agency.
Characterized by extreme levels of fluidity, movement or flow with great freedom.
Easily by constantly changing irritable feelings, intentions, or directions.
Change of appearance and expression under the influence of the mind.
Can move, agitated or agitated, and capable of spontaneous movement.
A mobile phone connects to the telephone network by transmitting radio waves.

Sentences of Mobile

There are many business opportunities in the mobile space.
Movil house.
Mobile Internet.
Mercury is a mobile liquid.
Mobile features.

Synonyms of Mobile

excitable, fickle

Updates:

Meanings of Updates:

Notice containing more recent information than is currently known.
Change information, change existing or known data.
Extra information. Supplement to existing information.
Going from something to a newer, more current version (in software) is a minor upgrade.
A version of something that is newer than other versions.
Update (one thing).
Briefing (one person): Informing (one person) about current affairs.