Google My Business

These are a kind of digital yellow pages that the search engine provider uses for different search result areas. Business and Google account owners can use the free service to edit and improve their data. Registration is open to all types of businesses and freelancers, from retailers, hotels and restaurants to lawyers or craftsmen. In order for your Google My Business profile information to appear in searches, it must meet certain requirements.

Predecessors of Google My Business

Google My Business returns to the Google Places service. It was a proposal from Google that allowed companies to create free listings that were then distributed through Google Search. After Google launched its own social network Google+, Google Places became Google+ Local. In addition to the business listing, companies also had a business profile on Google+, similar to a business profile on Facebook or other social networks.

The success of Google+ was minimal, forcing Google+ Local to switch to the separate Google My Business service. The advantage of Google My Business is that all data and services related to the company can be managed via a Google account. This allows users to not only manage their business and location data, but also access key campaign or login data through Google Ads. When you sign up for Google My Business, you also have the option to run pre-built express ads through your account. Google wants to make it easier for companies to place ads locally via Google Ads.

Where do Google My Business listings appear?

Business listings through Google My Business appear in both regular Google search results and Google Maps. When a search engine recognizes a location link in a search query, the algorithms access the saved Google My Business profile and prominently list matching results above regular organic search results with a map section. If there is only one relevant result, it will be displayed to the right of the regular overviews.

If a customer or prospect searches for a company directly via Google Maps, data from profiles in My Business Accounts is also used there.

Use for local SEO

Google My Business is especially important for local SEO. With free entry, companies that don't have their own website theoretically also have a chance to rank first in organic web searches. As Google increasingly tailors its search results to the relevant user, local search is of particular importance. A Google survey found that nearly half of internet users search locally. Even more important is it for companies to achieve high positions in searches with geographic references. And Google My Business is the key to that.

To create a Google My Business listing:

A valid Google account is required to create a Google My Business listing. Here's the process:

Sign in to your Google account.
Go to the Google My Business home page.
Click the "Start Now" button.
Enter the name of your company and your address with zip code and city. Also enter a phone number. From the options offered, select the main category that best suits your business. You can also use the selection box to define the scope of your services or offer.
Google then compares your data with your information. In some cases, an elementary record may already exist if Google has entered publicly available business data into its system.
Then follow the instructions and confirm the registration and terms of use.
To make sure your registration is valid and you can change it, you still need to verify your company. To do this, Google will send an unlock code to your business address by post. You will usually receive this email within a few working days.
Once the code is approved, you can edit your company profile in detail.

This information includes a Google My Business account:

Contact Information: In addition to email addresses, you can also add fax and phone numbers to your account. You can also add social networking contact options through your Google+ profile.
Address details: Your company address is the central information about your registration. You can also enter multiple locations for Google My Business.
Photos: The account offers you the opportunity to present your company extensively with photos. In the profile, the photos can be sorted by exterior and interior, but also by team members.
Logos - You can add logos to make your business look distinctive. They also appear in relevant search results.
Keywords (category): The keywords of a Google My Business item are made up of relevant categories. You can only use the categories suggested by Google. However, the categories you choose determine whether your business appears in search results.

How can I optimize my Google My Business account for SEO?

In short, the more information Google My Business stores, the better. You can also use My Business to manage your Google+ page. You also have other contact options for the target group, such as chats or hangouts.

Images: High resolution images are recommended. Businesses also have the option to use Google Street View in their locations.
Categories. The right choice of categories is very important and it is worth determining which keywords are relevant.
Correct company description, contact details and contact details – use all relevant details in the same way as on the homepage.

By the way: a Google My Business profile not only uses SEO, but can also be linked to a Google Ads account. Therefore, it is possible to place locally targeted advertisements that show users the address of the provider. Users can then click on this address with their smartphone and Google Maps will be opened and interested parties can immediately see the route to the supplier.

A free service that allows you to provide more information about your business when it appears in search results. In addition to the URL and description, you can add photos, videos, phone numbers, opening hours, delivery areas, and links to reservation services. The cover photo and excerpts from Google Maps and Google Street View help potential customers understand what to expect when they arrive. Warning: Users can suggest changes to your profile, so check back regularly for accuracy.

In this Google My Business guide, you'll learn the key things to consider when validating your Google My Business presence and maximizing local search results through optimization.

Your profile is your new home page
How to create an account
Check your company
Optimize your Google My Business profile
Receive testimonials from satisfied customers
follow questions
control the conversation
Get more engagement with Google Posts
Get the most out of your ads

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google my company

Google My Business

In this Google My Business guide, you'll learn the key things to consider when validating your Google My Business presence and maximizing local search results through optimization.

The main starting point for local search is your Google My Business (GMB) profile, which you create with your Google account. When you search for your business on Google, your profile appears in the knowledge panel or box on the right side of the search results page.

It is also the source of your business information that appears in the map pack, the group of 3 listings at the top of the organic search results, as well as your information that appears on Google Maps.

Your profile is your new home page

Your first impression with potential customers is no longer just your website, it can be your GMB profile.

Websites were often visited by people who wanted simple information about the company, such as: B. Address, phone number, reviews or photos of the single or multiple locations.

Currently, people don't need to visit your site to get this information. Your name, address and phone number will appear at the top of your profile. There is also an image gallery of your business and customer testimonials are grouped just below your location data. Google will even show you the most popular time to visit your business. At many local businesses, people choose to become customers without ever visiting your company website.

Since potential customers will also compare you to your competitors, it's important to complete and optimize your list to make the best first impression and increase your chances of turning these users into customers.

Set up an account

If you've already set up a Google My Business account, skip to the optimization section. Otherwise, learn how to submit your location to Google Business Listing. Keep in mind that Google makes updates from time to time, so some words may be slightly different. Just follow these simple steps:

to go
Click Manage Now.
Enter your company name and click Next.
Enter your address. If you work in the service industry and don't have a physical store but do provide services (such as plumbing or electricity), check the I provide goods and services to my customers and Hide my address.
Select your primary business category. It is important to choose the most specific category that describes what you do.
Add your phone number.
Add your website URL.

Verify your business

In most cases, you cannot choose an authentication method. Google will send the postcard to the address you provided and when it arrives (usually within about a week), log back into your GMB dashboard and enter the code to verify your business.

Sometimes you can choose to confirm by phone. If you're eligible, you'll see a phone verification option in your profile. When you click the Verify Now link, you will receive an automatic call with a verification code. Enter the code and you're done.

Sometimes you don't get a postcard and there are other validation issues. If you can't find something, it's best to contact Google My Business support on Twitter. Tweet @GoogleMyBiz and a GMB support person can help you.

After your business is verified, you can respond to reviews and make changes to your business information.

Optimize your Google My Business profile

Now is the time to optimize your Google My Business profile. Log in to your GMB Dashboard and click on your company.

Since your GMB profile provides valuable information about your business directly to Google, the best optimization tactic is to provide as much information and fill in as much information as possible.

The more complete and accurate your GMB profile is, the more likely you are to appear in local search results. Here are the things you want to optimize:

Use your company's real name. Adding additional keywords violates Google's terms of service and could affect your ad.
Enter a local phone number. This is an important signal or ranking factor that you are a legit local business. If you use a call tracking number, enter the tracking number in your primary location. (This is displayed to users.) Enter your real local number in the extra box.
Make sure the opening times are correct.
Write a catchy description. Let people know who you are. Do not fill this section with keywords that will load the page with keywords to improve the website's ranking, as the description will not affect your ranking in search results.
Upload many high-resolution photos. This includes exterior, interior and product photos.
Upload videos if you have them. Videos can be 30 seconds or less in length and less than 100MB in size.

Receive testimonials from satisfied customers

Potential customers want to know what it's like to buy your product or service, so they look at your customer reviews. Rankings are also an important part of increasing your visibility in local search results.

Pay attention to the questions

The Q&A section is a community feature that appears just below your name, address, and phone number. This allows anyone who uses Google to ask or answer questions about your business. Since you are an expert, you have to answer all the questions that are asked of you.

Questions can have multiple answers, but the answers with the most likes appear as the best answer. Users can click the link to read additional answers if they wish.

Questions work the same way. When a question gets at least 3 likes, it will appear on your GMB profile instead of the standard "View all questions" link. If multiple questions get more than 3 likes, your profile will show the question with the most likes.

Manage the conversation

Asking your own questions gives you even more control over your business conversation. Download FAQs and then provide informative answers to personalize the website's FAQ page. Set yourself apart from the competition and convert users into customers faster.

Vote for your answers too! This ensures that your "Owned" answers always show up as the best answers. Keep an eye on their Q&A section so your answers are always at the top.

Get more attention with Google posts

Messages are essentially free display ads for your business. You should always post promotional offers as users can see the posts before they reach your site.

Messages show a thumbnail image and a short description, which expands to a full-size image and additional text when clicked. They appear at the bottom of your profile section on your desktop and in a special tab in the Google Maps app.

Choose an attractive image of at least 1200 x 900 pixels. Note how the image in the thumbnail is cropped so that important parts of the image or text are not lost.

There are 4 post templates that you can use when creating your own templates. The amount of text that appears on the thumbnail depends on the template you choose and whether you're using a call-to-action (CTA).

Whats New Posts gives you the most prominent thumbnail text. Without the CTA button, you get 4 lines of text, which equates to about 100 characters. When you insert a button, the link replaces the last line, so you only have 3 lines of text.
Event messages allow you to specify the event name and date range for the event. However, each piece of information replaces 1 of your 4 lines of text. Without a CTA button you only have 2 lines of text, but with a button you only have 1.
Offers include the name of the offer, the date range of the offer, and redemption options, such as a coupon code, visual coupon, or a link to your website. You are missing lines of text for the name and date range. So when you enable the CTA button, you only get one line for your description. (Payment methods and coupons only appear when expanded to full view.)
Product messages contain the product name and price range. Each replaces one line of text. So when you insert a CTA button, you only get one line of text.

Messages remain online for 7 days after posting. If multiple posts are active at the same time, they will be shown in the carousel with the most recent post at the top.

Get the most out of your ad

Now that you know how to view, verify, and optimize your Google My Business data, you can make a great first impression. Whether you're setting it up for the first time or modifying an existing listing, there's a guide to help you search locally and find new customers more often. Check out our article What is local SEO? An article to learn about the basics of local search.

A well-optimized GMB list is one of the most important elements of local search, so go out and show yours!

A platform where you can start building your online presence when you're not

Google My Business is a tool that allows business owners to display some of their information when a user makes a request. Businesses can create and view listings that find the business on Google Maps. The information can also be displayed on the right side of the search results. This image may contain the company name, phone number, hours of operation, reviews, maps, hours of operation, and website.

A product commonly used in contextual advertising that allows you to create and manage free business listings on Google Maps so that people can see your business when they conduct local searches. It used to be called Google Places.

A Google platform that businesses can use to provide important business information such as name, address, phone number, website link, hours and tooltips for displaying in search results, location map searches, map packs, and more.

A tool that allows businesses to manage their information online through various Google features, including search and maps. Google offers businesses the opportunity to expand their online presence by entering relevant information on their Google My Business page. This could be details such as company contact information, office hours, or even location. Collecting this information helps Google learn more about the company and provide more relevant results for search engines.

Entering the location of the business allows Google to present your business after a search based on location, i.e. TIME. if someone is looking for a service you offer near you, your business will likely be listed. Including as much information about your business as possible not only helps Google, but also helps the search engine and encourages them to take action on your site.

Google's free business listings service that helps you find a business on Google Search and Google Maps.

A platform where businesses can enter information for display in search results, map packs, location searches, and more. This tool allows you to manage your name, address, phone number, website link, hours of operation, reviews and more. GMB is essential for local SEO campaigns and is directly related to location-based search.

Google Knowledge Panel for Local Businesses. It contains information provided by the company and professional clients, as well as additional information that is automatically generated and taken from other sources on the Internet.

Google My Business allows you to create and update information about your business. The information entered here will be used in local search results and show your business on a Google map. It is also used to display a commercial bar to the right of traditional search results in SERP. This panel contains images, map locations, user generated content (testimonials), information about opening hours, phone number, website and maybe even a knowledge box relevant to your business.

Google My Business refers to Google's platform that allows marketers to create Google business pages. Marketers can enter information that appears in search results, location searches, map packs, and more. Company name and information, website link, opening hours and reviews are also managed through the Google platform. Google My Business is ideal for local SEO campaigns because business information is displayed in Google search results when the business name is typed into the browser.

A free tool from Google to manage your Google Maps listing.

What is Google My Business and why do I need it?

Google My Business (GMB) is a free tool from Google that allows businesses and organizations to create business profiles for Google Search and Google Maps.

This free tool gives businesses more control over how their business appears in search results.

By claiming your business on GMB, you have more control over how your business appears in local searches (such as pizzerias near me).

Google My Business (also abbreviated as GMB) is Google's free tool to manage your online presence on Google and Google Maps for any business or organization with a physical address. Google My Business (GMB) helps customers find your business and the services you offer. GMB is the basic tool for local SEO.

Google My Business is another free tool that allows business owners to display some of their information when a user makes a request. Businesses can create and view listings that find the business on Google Maps. Therefore, the information may appear on the right side of the search results.

It is a free and easy-to-use service that helps businesses manage their online presence. Includes tools such as search and maps. Viewing and editing your transaction details makes it easy for customers to find you.