Google Penguin Update

Today, the Penguin update is part of Google's core search engine algorithm. Penguin algorithm updates are now performed continuously rather than manually.

What is the purpose of the Penguin update?

The Penguin update primarily targets web spam to optimize search results for users. This improvement was achieved through higher quality content, which improved the technical performance of the site.

When did the Penguin updates take place?

The first Google Penguin update was released on April 24, 2012. It is also known as Penguin 1.0. Two data updates took place later this year. The algorithm itself has not been updated, only the database required for it.
On May 22, 2013, the second Penguin update to Penguin 2.0 took place. Nearly four months later, Google performed another data update.
On October 17, 2014, Google released the Penguin 3.0 update. Before that, all updates were done manually.
The experience of the Penguin 4.0 update in the fall of 2016 made this update part of Google's core algorithm. Other Penguin tweaks have since continued, as have Panda update tweaks, and are no longer done manually.

Implications of configuring the algorithm for webmasters

The Penguin update affects websites that violate Google's webmaster guidelines (such as buying backlinks or manipulating links). In previous versions, the Google Penguin update deprecated the entire domain when web spam was detected. This page penalty can eventually lead to deindexing. The Penguin filter is currently URL-based and if the filter detects web spam, it may cause some subpages to lose their position.

However, with the implementation of continuous updates, there is always the possibility that the sanctions imposed on the affected websites will be lifted more quickly. When updates were still done manually, it was important to get rid of the fine that often lasted until the next Penguin update.

The Penguin update had far-reaching implications for the world of SEO. While much of the SEO work used to be about building active links and getting backlinks through guest posts or link exchanges, link building has now become more complex. Today there are other efforts to increase the number of voluntary links to your website with quality content. At the same time, other marketing channels such as social media are used to increase the reach of the website and thus generate backlinks and traffic.

What Web Spam Does the Penguin Update Fight?

According to Google's Quality Assurance guidelines, web spam comes in many different forms. According to him, the following techniques or functions are considered spam:

Unnatural links: These backlinks can be created by, for example, buying or renting links from link farms.
Synthetic Links - If a website mainly links to keywords, it is usually web spam.
Rapid link growth - If a site gets a lot of inbound links quickly, Google may mark them as spam.

What can webmasters and SEOs do if their website is affected by the Penguin update?

Anyone who discovers that their website is being affected by Penguin should immediately start analyzing the link structure. Links from web directories or inbound links from link farms and bad neighbors can cause devaluation. A clear sign that the Penguin filter has been activated is the unnatural link warning Google sends to webmasters via the Google Search Console.

In this case, the above link building efforts should be reviewed and revised to minimize the impact of Google Penguin on the affected websites.

One way for webmasters is to write about website links and request that the backlinks be removed. Google also offers an alternative with a disavow tool. With this tool, backlinks can be immediately invalidated.

Panda and penguin, is there any other difference?

Since Google's top two web spam updates are now part of the core algorithm, it's difficult for webmasters and SEOs to know exactly which item was just updated. Webmasters and SEOs no longer have to rely on methods that worked just a few years ago.

With Penguin and Panda, Google has reached a point where webmasters and SEOs focus on user interests and optimization is no longer just for search engines. Today's website owners are more interested than ever in creating quality content and technically flawless websites. Short term SEO measures or hat techniques are less and less effective or no longer effective.

Literal Meanings of Google Penguin Update

Penguin:

Meanings of Penguin:

One of several flightless seabirds of the order Sphenisciformes found in the Southern Hemisphere, characterized by its habitual upright posture, short-legged locomotion and (usually) severe and white plumage.
Penguin (sometimes especially large penguin), bird of the northern hemisphere.
Non (appearance associated with the and white outfit).
A type of grip where the palm faces the leg and the arm extends down, reminiscent of a penguin's fins.
Spiny Bromeliad with fleshy ovoid fruits, Penguin Bromeliad.

Update:

Meanings of Update:

Notice containing more recent information than is currently known.
Change information, change existing or known data.
Extra information. Supplement to existing information.
Moving from something to a newer, more current version (in software) is a minor upgrade.
A version of something that is newer than other versions.
Update (one thing).
Briefing (one person): Informing (one person) about current affairs.