Keyword Marketing
Definition
Get your message across to people looking for specific keywords and phrases.
Information
Keyword marketing can mean slightly different things depending on who you ask. For ad buyers, keyword marketing means buying ad units, usually banners, on a search results page when someone searches for specific keywords and phrases. For SEOs, keyword marketing is about getting the best possible position in search results.
The advantage of keyword marketing is that you can reach the right people at the right time.
Suppose the user enters online widgets for purchase as a search query. First, we know that the potential visitor is interested in the widgets. They are mainly interested in buying widgets. Even better, look them up to shop online. This three-word search tells us a lot about what the internet user is currently searching for.
The buying of keywords (or search terms) by advertisers in search lists. See also CPC.
Literal Meanings of Keyword Marketing
Keyword:
Meanings of Keyword:
Any word used as a key for a code.
Any word used in a reference book to refer to other words or other information.
A reserved word used to identify a specific command, function, etc.
Any word that occurs more often than usual in the text.
To tag with keywords, for example to facilitate research.
Marketing:
Meanings of Marketing:
Trade in the market to buy or sell food or goods to get a good deal.
Sentences of Marketing
We hope to launch an ecological model before the next quarter.
