Media plan,
Definition of Media plan:
Document describing objectives, strategy, tactics, resource allocation, and media schedule and media mix to be used in reaching a targeted audience.
How to use Media plan in a sentence?
- We had to have a comprehensive media plan , because if we didnt, we would not be able to reach out target market.
- To promote the new line of guitars, Jess was going to use both radio ads and television infomercials in the media plan to make sure the public knew about the great craftsmanship of the new line.
- In order to reach their target audience of teenage girls, MTV needed to construct a media plan for their newest reality show.
Meaning of Media plan & Media plan Definition
Media Plan
Media planning is the process of marketers determining who to target, where to reach them, when to send messages, and how often to maximize engagement and ROI.
A holistic view of a particular advertiser's media purchases. Often run by a media agency.
