MOFU
center of the funnel. In terms of engagement, this refers to the phase of building a relationship with your prospect.
MOFU stands for "middle of the funnel" and represents the thinking stage of the buyer's journey. A potential customer in the middle of the funnel has moved from awareness to consideration and is ready to learn more about your product or service. A brand offer is made to give a potential customer more information and to respond to a rejection.
