Personalization Engines - How To Discuss

Personalization Engines

Personalization engines use the context of individual users and their circumstances to select, personalize and deliver messages such as content, offers and other interactions across digital channels to support three use cases: marketing, digital commerce and customer service. These personalized interactions can increase conversions, marketing effectiveness, customer satisfaction and improve business outcomes.

Personalization engines are sold as standalone software or can be integrated with web content management systems, content marketing, multi-channel marketing hubs and digital commerce platforms. This marketplace is only for vendors offering personalization engines as standalone solutions.

Literal Meanings of Personalization Engines

Personalization:

Meanings of Personalization:

1. The process of adjusting or adapting something to a person's needs or tastes.

2. The act of personification. Personification.

Engines:

Meanings of Engines:

1. Tool, utensil or instrument.

2. The part of a car or other vehicle that provides motive power, especially that which is propelled by combustion.

3. A self-propelled vehicle, especially a locomotive, is used to pull wagons on rails.

4. The result of a trick, something ingenious, a design (in the negative sense), a conspiracy, a plan.

5. A naturally talented genius.