PLA
PLAs (Product Listing Ads) are promotional campaigns designed to promote products on your list and increase sales.
How is the PLA?
The product offer ad shows the most important data about the product: image, title, price and brand. The main benefit is that users know the details of your offer before they even visit your site.
What is a product information advertisement for?
Product deal ads can improve your business. With PLA you can:
- promote your products
- Increase reach by displaying search engine results, your various product ads can be displayed with text ads,
- increase website traffic
- Attract potential customers more accurately When a customer clicks on an ad, they already know what the price is and what the product will look like, increasing the likelihood of making a purchase.
How do I create a Shopping ad campaign?
- Enter the product details in the Google Merchant Center.
- Create a PLA campaign in Google Ads.
- If your Google Ads campaign is associated with a Google Merchant Center account, all data entered in the first step will automatically be visible.
In addition, the PLA campaign uses Google Merchant Center attributes instead of keywords, making it visible in relevant search results.
