Pricing objective,
Definition of Pricing objective:
Goals that help a company determine the cost of a product or service for potential customers. Price targets support the pricing process of a product and reflect the company's marketing, financial, strategic and product objectives, as well as consumer expectations and the availability of available products and resources. Some examples of price targets include maximizing short-term profits, increasing sales volumes, comparing competitive prices, encouraging smaller competitors to change sectors, or making a profit. Achieving business goals successfully requires a different pricing strategy for each of the pricing purposes.
Meaning of Pricing objective & Pricing objective Definition
