Programmatic Direct
See Programmatic advertising. Programmatic advertising is referred to as direct programmatic advertising when the purchase and sale of this inventory is made directly between the publisher and the advertiser without the intervention of an intermediary. This includes Algorithmic Collateralized Trades, Priority Trades and Private Markets (PMPs).
Literal Meanings of Programmatic Direct
Programmatic:
Meanings of Programmatic:
Of or in connection with a step program, in particular a computer program.
Music from the program or related to it.
Direct:
Meanings of Direct:
A straight, untwisted, inclined, or circular line leading to a point or ending with a shortest or shortest path.
