Promotion mix,
Definition of Promotion mix:
A specific combination of promotional methods used for one product or a family of products. Elements of a promotion mix may include print or broadcast advertising, direct marketing, personal selling, point of sale displays, and/or merchandising.
Meaning of Promotion mix & Promotion mix Definition
Promotion Mix
The term defines a specific combination of the four main elements of promotion such as advertising, public relations, personal selling and sales promotion. They are used as important tools to connect with the target market and to define sales and profit targets of the organization.
