Promotional plan,
Definition of Promotional plan:
An outline of the marketing tools, strategies and resources that a company intends to use to promote a product or service. A promotional plan is usually considered a vital planning tool by most business managers that helps contribute toward the successful launch of a new product or service or its expansion into a new market.
Meaning of Promotional plan & Promotional plan Definition
Promotional Plan
A detailed plan outlining the promotional objectives and activities required to fulfill the role of promotions outlined in the marketing plan.
