The Fold

The top of a web page or area visible to the user without scrolling down. This gives the user a first impression and directly affects how long the visitor stays on the page, if at all.

The fold is the location on your site where the page is cut off from the bottom of the user's monitor or browser window. Everything below the fold is scrollable, but not directly visible. Search engines prioritize "at the top" content because new visitors see it right away. Too many ads "at the top" can also be seen as a negative problem. (See panda).

The part of your web page that the visitor can see without scrolling. This is the first impression your visitor gets and can affect your bounce rate and the length of their stay.

Here are some guidelines for "top of page" placement:

Make sure your most interesting content is visible
Landing pages used for conversion must have a CTA here
Always show a link to the content at the bottom of the page, so that the visitor doesn't mistakenly think they've seen everything there is to see.

Literal Meanings of The Fold

Fold:

Meanings of Fold:

The act of folding.
Fold or wrinkle.
Any correct move in origami.
(Newspapers) Separation between the top and bottom half of the sheet: The headlines at the top of the fold are read at the newsstand, usually in the fold.
(by extension) The division between the part of a web page that is visible in a web browser window without scrolling, usually a wrinkle.
What folds, or what wraps or hugs.
Bending or curvature of one or more initially flat and planar surfaces, such as B. Sediment layers, due to plastic (ie permanent) deformation.
In functional programming, any function in a family of higher order functions that acts recursively on a data structure to obtain a value.
Some of the source code can be hidden in the editor to improve readability.
Bend (any thin material such as paper) until it contacts itself.
To achieve correct positioning (on thin material) by bending.
Fold to make pleats.
Fall to be crushed.
Insert the crossed arms (see also the envelope).
Give in to a point of view or argument.
Refuse to bid.
(by extension) Retiring or stepping down altogether.
Stir gently with a rocking motion.
Of the company to stop trading.
Fold in half or add as arms or hands.
Use it to cover or wrap to hide.
A corral or paddock for sheep or other pets.
(collective) A group of sheep or goats.
Home, family.
Ecclesiastical community, group of people belonging to the same faith who usually attend a particular temple, the Christian church as a whole, the flock of Christ.
A group of people who share ideas or goals, live or work together.
Edge or edge.
Put the animals in a stable.
Country country country country.

Sentences of Fold

After two consecutive re-raises, John realized his best bet was probably to fold.
Folding the sheets makes it easier to put them in the drawer.
Cardboard doesn't bend that easily.
The chair sagged under its enormous weight.
Since there were no more hearts on the river and he had no chance of making a straight, he folded.
Stir the egg white into the batter.
The company folded after six quarters of negative growth.
She crossed her arms defiantly.